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Fiat has always been synonym of innovation, prestige, and tradition. Indeed, this Italian auto manufacturer is both contemporary and old. How? Let’s find out by deep-diving into the history of FIAT.

The first 40 years

1899-1911

The Società Anonima Fabbrica Italiana Automobili Torino (aka FIAT), was born on July 11, 1899. Giovanni Agnelli was on the Board of Directors, but quickly distinguished himself as the Company’s innovator.So, he became Managing Director of Fiat in 1902.

In 1900, the first Fiat factory opened in corso Dante, in Turin, with a workforce of 150 people. It manufactured 24 cars during the first year, including the 3 ½ CV. When Italy hosted the first Car Tour of the country, nine Fiats crossed the finish line. That’s when the company had entered the world of racing.

In 1908, Fiat opened the Fiat Automobile Company in the US. At that time, a Fiat was a luxury item. Towards the end of Fiat’s early production period, the company underwent a few changes. The manufacturer began fitting its cars with electrical accumulators. Also, it patented the cardan transmission.

1912 to 1925

Under the new leadership of Giacomo Malle Trucco, construction of the Lingotto factory began. The works started in 1916 and they ended six years later. Immediately, the plant became the symbol of the automotive industry in Italy. At its time, it was also the largest factory in Europe, with an assembly line of five floors. During WWI, the company started supplying the Allied Forces with weapons, aircraft, and military vehicles.

After WWI, the company entered new sectors, like electricity, public transportation lines, and railway. By 1923, the Italian manufacturer was growing and developing. That’s when Giovanni Agnelli became its CEO. Several new car models were released, including the four-seat 509.

The company wanted to create industrial mass production in order to decrease the cost of their cars. As the company grew worldwide, Fiat also grew internally. They were quick to recognize their employees’ needs and established a health care plan, sports clubs, and specialized schools.

1926-1938

When Mussolini’s took the power, the history o Fiat changed. Fiat had to abandon many of its plans, especially the international expansion. In fact, the Italian dictator asked the manufacturer to focus on the local market. That’s when the company launched its first 500, aka the Topolino. Plus, the Mirafiori plant opened.

History of Fiat, through the 90s

1939-1964

°Â³ó±ð²ÔÌýWWII started,Ìýthe production of cars nearly ceased. Instead, the production of military vehicles, aircraft, and weapons increased. During WWII, many of Fiat’sÌýfactories were destroyed. But reconstruction quickly began.

Two new cars, theÌý500ÌýandÌý1400Ìýwere introduced for mass production, while the company continued its research on aircraft and marine engines. Italy was in the middle of an economic boom. And its automobile sector was the driving force. Hence, new models joined the market.

1965-1990

FiatÌýcontinued to experience growth,Ìýin both exports and domestic sales. However, this was also the beginning of the infamousÌýtrade union conflicts.The grandson of founder Giovanni Agnelli,ÌýGianni Agnelli, became President of Fiat in 1966.ÌýHis first model was theÌý850.

To keep Fiat on the path to automation,ÌýRobogate was introduced to factories. This was a flexible robotic systemÌýfor assembling bodywork. Fiat began toÌýacquireÌýother well-known Italian brands such asÌýLancia, Ferrari,ÌýAlfa RomeoÌýandÌýMaserati.

Fiat from 1991 to 2003

New models entered the production line. Especially worth mentioning is the supermini Punto. Since it was named Car of the Year in 1995.

Years of changes

1996 sawÌýchanges at the top of Fiat asÌýCesare RomitiÌýtookÌýover asÌýCEO. During the 1990s, the company faced aÌýcrisis. Indeed, competition was becoming real. In 1998, Fiat released theÌýSeicentoÌýas a replacement for the 500. The car becameÌýÌýknown as a great compact car, perfect for city driving. The innovative design of theÌýMultiplaÌýwas once featured in a modern art exhibit at New York City’sÌýMOMA.

A New Century

In 2000, FiatÌý¶Ù´Ç²ú±ôòÌýwas introduced at the Paris Motor Show. It was named 2006 International Van of the Year. Gianni Agnelli died in 2003. One year later, the new Panda became the 2004 Car of the Year.

An ongoing story

Fiat continues on the path of innovation and technology. In spite of the 2008 crisis, the company introduced new models: theÌýAlfa 159, theÌýFiat Nuova 500ÌýandÌýLa Grande Punto. Between 2010 and 2014, the company restructered its sectors’ organization through the creation ofÌýFiat Industrial.

It seems like the success of the Italian manufacturer is bound to last. As the entry to the US market shows.